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3.04.2013

Replay that Concert on Your SmartPhone - New Service TAKE OUT LIVE Launches in Japan


Fans of group, TRIPLANE, who held their Tokyo concert (TRIPLANE 10th Anniversary Flight from Tokyo) as the final performance of their all-Japan 10th Anniversary tour, on 10 February 2013 were able to do a TAKE OUT of the live performance they just saw via Phonex Communications' TAKE OUT LIVE.
TAKE OUT LIVE is a service newly launched by Phonex Communications that enables users to take home concerts, seminars, and other live video contents via a smartphone app. 
Singer Goro Noguchi, who came up with the concept now has an approved patent for the technology, and Phonex operates and provides the service. At the concert or event venue, attendees will receive a card or goods with a QR code printed on them. After the event, when the QR codes are read by the app pre-installed on their smartphones, users will be able to access the just-uploaded live recording of the concert or event (see image 1 below by the Nikkei). The video will be recorded during the live performance and uploaded as soon as the performance is finished.

写真1 専用アプリ「TakeOutLive」でQRコードを読み取っている様子。アプリはiPhone版とAndroid版を用意した
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写真1 専用アプリ「TakeOutLive」でQRコードを読み取っている様子。アプリはiPhone版とAndroid版を用意した
写真2 2012年10月の野口五郎氏のコンサートでは、QRコードをカードに印刷して配布
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写真2 2012年10月の野口五郎氏のコンサートでは、QRコードをカードに印刷して配布
写真3 フォネックス・コミュニケーションズでは、マグカップや団扇などアーティストの関連グッズに同サービスのQRコードを印刷し、販売するといった形態も考えている
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写真3 フォネックス・コミュニケーションズでは、マグカップや団扇などアーティストの関連グッズに同サービスのQRコードを印刷し、販売するといった形態も考えている
Image 1 (left): the app, TakeOutLive, is reading the QR code. Apps are offered for both iOS and Android phones. 
Image 2 (center): At Goro Noguchi's concert in October 2012, QR codes were printed on cards that were distributed at the live performance. 
Image 3 (right): Phonex is exploring ways to sell the QR code by printing them on mugs, fans, and other items as well. 
The QR codes are embedded with a unique ID that links the ID with the smartphone terminal ID on the server to enable the consumer to access the contents. (See images 2 and 3 above) Once the unique ID is linked to a terminal, the same QR code ID cannot be used on other devices, thus preventing unauthorized access to the content by people who have not attended the event. 
TAKE OUT LIVE is basically a way for the user to download the video content as it realizes higher quality images than video streaming and Phonex believes it will better satisfy a fan's desire to own the content. Phonex CEO Masahiro Nagakubo says it is possible to charge for the download as well. 
The service was first launched at Goro Noguchi's concert in October 2012 and was used as an official concert perk with the aforementioned TRIPLANE's 10th anniversary concert. 
Reference: Nikkei Computer
歌手・野口五郎氏が特許、スマホでライブ「持ち帰り」  :日本経済新聞

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