I've gotten quite a number of positive responses from people both in and outside of Japan by sharing the Japan Times article on Poupee Girl.
Let's look at what makes them so different:
- it is a SNS site for members to talk about and showcase fashion (no family photos of pets and kids!)
- 500,000 registered users (since 2007)
- 98% of them women
- 80% of them in their teens or 20s
- 35% of them living outside Japan (U.S., central America, and China)
- 5,000 virtual items to be purchased with "ribbons" by members for their avatars
- virtual boutiques by Louis Vuitton and Coach; campaings by Kose; supported by Sanei International
- 15 million+ photos of real fashion merchandise uploaded by its members that can be searched by brand (from what I last read, that is a 5 million images increase in one year!)
An article by Nikkei MJ in April 2008 said that some users access the site more than 200 times a day.
They are also collaborating with Twitter and FaceBook, and are slated to launch a Nintendo DS hand-held game that enables users to play dress up.
I've actually talked about them a lot in my trend seminars and thus, I actively use the site. It can get quite addictive when you start having fans giving you really positive comments about the items you upload.
A quick look at the voting results give one a very good idea of what items are popular and which brands, too.
I think Sanei is really clever to use this platform to "test market" designs and items that can be made into real clothes for their retail business.
Let's look at what makes them so different:
- it is a SNS site for members to talk about and showcase fashion (no family photos of pets and kids!)
- 500,000 registered users (since 2007)
- 98% of them women
- 80% of them in their teens or 20s
- 35% of them living outside Japan (U.S., central America, and China)
- 5,000 virtual items to be purchased with "ribbons" by members for their avatars
- virtual boutiques by Louis Vuitton and Coach; campaings by Kose; supported by Sanei International
- 15 million+ photos of real fashion merchandise uploaded by its members that can be searched by brand (from what I last read, that is a 5 million images increase in one year!)
An article by Nikkei MJ in April 2008 said that some users access the site more than 200 times a day.
They are also collaborating with Twitter and FaceBook, and are slated to launch a Nintendo DS hand-held game that enables users to play dress up.
I've actually talked about them a lot in my trend seminars and thus, I actively use the site. It can get quite addictive when you start having fans giving you really positive comments about the items you upload.
A quick look at the voting results give one a very good idea of what items are popular and which brands, too.
I think Sanei is really clever to use this platform to "test market" designs and items that can be made into real clothes for their retail business.
Comments
Post a Comment