Remember when couriers advertised their services by promoting attributes like:
being on time
delivering when they say they will deliver?
Remember "It is so easy even a MBA can do it?"
Well, Yamato just topped that.
They claim that their small packet business is so accessible and easy to use that even a cat can do it. http://www.kuronekoyamato.co.jp/campaign/compactcmp/
And yeah, of course their video is going viral!
AND, they are running a photo contest for cats with boxes as well as calling for auditions for a cat ambassador for the service!